Chai Sutta Bar Franchise Cost in India – Real Investment, ROI, and Application Process

 Chai is not merely a drink in India — it’s a feeling.

From street stands to upscale cafes, tea unites the country’s culture.
As India’s café culture continues to thrive, one brand that has excelled at making chai “cool” once again is Chai Sutta Bar (CSB).

Whether you are an ambitious entrepreneur or someone who wishes to operate a quaint tea shop, researching the Chai Sutta Bar franchise may be your ticket to gold in 2025.

What is Chai Sutta Bar (CSB)? — Brand Story

Established in 2016 by Anubhav Dubey and Anand Nayak in Indore, Chai Sutta Bar soon transitioned from a single store to a globally known brand.

Their concept was straightforward: Offer real chai in kulhads (clay cups) with a contemporary café experience.

Now, CSB has more than 450 locations in India and overseas (UAE, Oman, Canada), and it is a leading player in the affordable café space.

The brand strongly emphasizes

Indian tradition (kulhads),

Affordable prices,

Hygienic café experience.

Why Partner with Chai Sutta Bar Franchise?

Here’s why so many entrepreneurs adore working with CSB:

Strong Brand Trust: Built a strong customer base.

Low Investment, High Returns: Excellent entry-level opportunity.

Affordable Pricing Strategy: Mass-market appeal.

Diverse Menu: Chai, snacks, shakes, and desserts.

Training & Support: Extensive franchise support by CSB HQ.

Emotional Connect: Sentimental touch with kulhads and Indian chai.

In addition, CSB’s vision is not only profits — it’s social entrepreneurship as well. They empower rural potters through sourcing clay kulhads, which have a positive social effect.

How much does a Chai Sutta Bar Franchise Cost Breakdown

The very first question people ask: What does a Chai Sutta Bar cost in 2025?

Here’s an actual breakdown:

Cost Component\tApproximate Range
Franchise Fee ₹6 lakh–₹8 lakh
Interior & Setup Costs ₹8 lakh–₹12 lakh
Equipment & Machinery ₹2 lakh—₹3 lakh
Raw Materials (Initial): ₹50,000–₹1 lakh
Miscellaneous Expenses ₹1 lakh–₹2 lakh
Total Investment ₹18 lakh—₹22 lakh
Note: Costs may differ based on your city, outlet size, and local material procurement.

Franchise Requirements (Space, Location, Staff, Experience)

To preserve the brand identity, CSB has distinct franchise requirements:

Minimum Area Required: 300 to 500 sq. ft.

Location: High-traffic locations (around colleges, markets, offices).

Staff: 3–5 trained staff; CSB offers training assistance.

Prior Experience: Not required but helpful if you have experience in hospitality.

Interior Design: Should be in line with CSB’s branding (kulhad wall themes, rustic feel).

Also, you must keep the place clean, lively, and inviting.

Expected Profit Margin and ROI (Real Numbers!)

Here’s what you’ve been waiting for — How profitable is a Chai Sutta franchise?

✅ Average Monthly Revenue: ₹3 lakh to ₹5 lakh
✅ Average Monthly Profit Margin: 40% to 60%
✅ Break-Even Period: 12 to 18 months
✅ Net Profit (After Expenses): ₹1.5 lakh to ₹2.5 lakh per month

Major Factors Affecting Profits:

Location of the outlet

Price strategy of the menu

Efficiency of the staff

Marketing activities (local campaigns, social media)

Step-by-Step Guide to Apply for a CSB Franchise is super convenient:

Visit Official Website: Visit www.chaisuttabarindia.com

Fill out the Franchise Form: Submit your basic information (location, investment capacity).

Initial Screening: CSB staff reviews your application.

Telephonic Discussion: Clear all your queries.

Site Visit/Approval: Their representatives visit the site proposed.

Agreement Signing: Legal paperwork and first franchise fee payment.

Setup & Launch: CSB assists with store setup, interiors, promotion, and inauguration.

The entire process typically takes 45–90 days, depending on approvals.

Pros and Cons of Opening a CSB Franchise

Pros:

Reasonable compared to other café franchises.

High demand for tea and snacks.

Strong marketing and social media support.

Emotional connection with customers (kulhad culture).

Cons:

Limited menu compared to full-fledged cafes.

Strict brand guidelines on interiors and design.

Growing competition in the tea café segment.

Knowing both sides helps you make a smart decision.

Alternative Franchise Ideas to Chai Sutta Bar

If you’re looking at similar opportunities, take a look at:

MBA Chai Wala Franchise: Popular youth-focused brand.

starbucks Franchise: High-end tea café model.

Tea Time Franchise: Ultra-budget-friendly franchise opportunity.

Samosa Party Franchise: Indian snack-focused café.

Starbucks coffee Franchise: Shakes and milk-based drinks.

Both have varying investment and brand positioning. Always compare before committing!

Success Hints for Operating a CSB Franchise

Here’s how you can achieve the most success:

Select a prime location with heavy student or office traffic.

Keep the focus on quality —don’t ever compromise on taste or hygiene.

Train your team extensively to keep standards of service.

Do local marketing — flyers, student offers, festive deals.

Leverage social media (Instagram reels, YouTube shorts) to create buzz.

Engage customers — storytelling around kulhad culture and traditional tea experiences.

Remember, it’s not just chai you’re selling — it’s an emotion.

Conclusion: Is ChaiBar Franchise Worth It?

If you’re passionate about food and beverages and looking for a low-investment, high-return business, the Chai Sutta Bar franchise is absolutely worth considering.

With the best location, sharp marketing, and commitment to quality, you can easily make profits in the first year itself.

In 2025, tea isn’t a beverage anymore — it’s a business, and companies like CSB are at the forefront.

Take the leap of faith, and you may soon be the owner of a thriving tea café!

♂️ 5 Interesting FAQs About

Q1. Is it possible to set up a Chai Sutta cafe franchise in a small city?
Absolutely! CSB promotes franchises in Tier 2 and Tier 3 cities also, with some investment modifications.

Q2. Is there a royalty charge after the franchise opening?
Yes, a nominal royalty percentage (approximately 4%-5%) is levied on your monthly sales.

Q3. How long does it take to open a CSB store after the agreement signing?
Usually, setup and opening take 45–90 days, subject to location and approvals.

Q4. Do I have to recruit staff myself?
Yes, but CSB assists in staff training to ensure consistent service quality.

Q5. What if I wish to open several CSB outlets?
CSB provides multi-unit franchise opportunities subject to your first outlet’s performance!

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