virtualvibes

  Indian coffee culture has experienced booming growth in the last ten years. From youth hangouts to business centers, Starbucks has become synonymous with high-end lifestyle and guaranteed quality.   Starbucks Franchise Cost in India   For business people, the franchise of Starbucks seems to be a dream venture. But what is its practical feasibility in India? This article delves into the real cost, eligibility, licensing procedure, and substitutes in establishing a Starbucks store in India. 2. An understanding of Starbucks brand within India Starbucks launched in India in 2012 through a 50:50 joint venture with Tata Group under the name Tata Starbucks Pvt. Ltd. The JV runs all the stores of Starbucks in India. Contrary to common franchising, Starbucks employs a model of licensing in India, which implies you cannot buy a franchise directly like you would purchase Domino’s or Subway. Instead, Tata Starbucks operates centrally while growing through corporate-owned stores. 3....